I first came across The New Craftsmen as a pop-up shop in a garage in Adam’s Row, just behind the Connaught. It’s a new development for the crafts by selling, marketing and promoting them as a high end part of the luxury goods trade, including bespoke, rather than one-off, hand-made objects with traditions in the rural industries. They’ve now taken a longer lease on a beautiful space at 34, North Row, only a block away from Selfridge’s (no disabled access), and have ceramics, furniture, jewellery and books, most of which are, not surprisingly, relatively expensive by the standards of the traditional crafts (that’s the point) but no more expensive than most things in Selfridge’s and much more special because they are short runs and hand made:


