I don’t know why I’ve never previously registered the grand black polished façade of Ideal House, just down the street from Oxford Circus tube station and immediately opposite Liberty’s. It was designed by an architect called Gordon Jeeves, a Scot (all early twentieth-century architects seem to have been Scottish), working with the American art deco architect, Raymond Hood. It’s not surprising that it looks as if it’s strayed from the streets of New York because it is a small-scale copy of Hood’s building in New York for the American Radiator Corporation:-
