The old Wickham’s Department Store, designed as the ‘Selfridges of the East’ looks good in the early morning summer sun. The original owners gradually bought up a run of shops on the north side of the Mile End Road, all except a small family clockmakers called Spiegelhalter. When it came to construct a grand new building in 1927, the Spiegelhalters refused to sell, with the result that the grand Ionic façade is interrupted by a gap occupied by a single, now completely derelict shop. Ian Nairn loved it and described it as , ‘one of the best visual jokes in London, a perennial triumph for the little man, the bloke who won’t conform. May he stay there till the Bomb falls’.




fascinating sketch of what it looked like:
https://www.google.co.uk/search?q=wickham's+department+store&tbm=isch&tbo=u&source=univ&sa=X&ei=AjLUU76PFumR7AbcooGoCA&ved=0CCsQsAQ&biw=1067&bih=517#facrc=_&imgdii=_&imgrc=je58yBNzuHNbJM%253A%3BFu2k0rihlG-f8M%3Bhttp%253A%252F%252Fwww.thewaterlily.net%252Fuploads%252F9%252F9%252F7%252F5%252F9975765%252F6512427_orig.jpg%3Bhttp%253A%252F%252Fwww.thewaterlily.net%252F%3B1100%3B683