I went this morning to an event held in the Senate Room in Burlington Gardens to launch the findings of a research project ’20 Years in 20 Places’. The idea of the project was to discover through interviews and questionnares people’s attitude towards their local heritage. Interestingly, and surprisingly, people are more engaged with the heritage and better pleased with money being spent on it, if they buy lottery tickets than if they don’t. Not surprisingly, the research also discovered that younger people, BAMEs and DEs are less involved, but are interested in investment in parks, libraries and archives (i.e local community heritage). Much of the discussion was whether the appeal of heritage is emotional or transactional, beauty or use. To what extent is it, as Richard Layard asked, a contribution not to wealth, but to the pleasures of subjective well-being ?