121 Regent Street

In walking along Vigo Street towards Soho, I remembered being told that the new branch of Burberry on the corner of Vigo Street and Regent Street had previously been a cinema and that the Crown Estate, who are the landlords, had insisted on the cinema being preserved.   I was sceptical of this, but discovered, to my surprise, that the heart of the shop, which was once upon a time the New Gallery, founded by J. Comyns Carr and Charles Edward Hallé in 1888, was indeed converted in 1913 into the New Gallery Kinema, was altered and enlarged in 1925, and remained a cinema until 1953, when it was converted into a Seventh-Day Adventist church, complete with Wurlitzer organ.   This is what gives the store its Busby Berkeley feeling:

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