I was pleased to see Bendor Grosvenor’s piece about the planned changes in the National Trust (see below). He has obviously seen the internal review document which plans wide changes. I was particularly interested to read that the purpose is to ‘dial down’ the National Trust’s role as a ‘major national cultural institution’. Why, one might ask, should their marketing department be so keen to do this ?
They certainly seem to have chosen the best and most effective way of doing it. Maybe there will be a change of title soon, too, which will abolish those unhelpful words ‘National’ and ‘Trust’, both of which are now so clearly redundant.
One thought on “The National Trust (2)”
Here is a very good riposte to this from Julian Glover in the Spectator: https://www.spectator.co.uk/article/long-live-the-national-trust