The National Trust (2)

I was pleased to see Bendor Grosvenor’s piece about the planned changes in the National Trust (see below). He has obviously seen the internal review document which plans wide changes. I was particularly interested to read that the purpose is to ‘dial down’ the National Trust’s role as a ‘major national cultural institution’. Why, one might ask, should their marketing department be so keen to do this ?

They certainly seem to have chosen the best and most effective way of doing it. Maybe there will be a change of title soon, too, which will abolish those unhelpful words ‘National’ and ‘Trust’, both of which are now so clearly redundant.


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